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Pahami Hal Penting Mengenai Panduan Analisis SEO Pesaing dari Sisi On Page Ini!

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Pahami Hal Penting Mengenai Panduan Analisis SEO Pesaing dari Sisi On Page Ini! - Persaingan merupakan hal yang biasa dalam banyak hal, baik itu bisnis, pekerjaan, atau bahkan hingga persaingan prestasi. Jika membicarakan persaingan dalam sebuah bisnis, biasanya hal ini mengacu pada bisnis yang menunjukkan adanya minat besar dari pelanggan.

Persaingan ini tidak hanya berlaku pada sistem konvensional atau secara offline saja, tetapi juga pada sistem online. Sebenarnya, di dalam praktik SEO pun persaingan bukanlah hal baru yang keberadaannya bisa diukur, diraba atau pun dianalisis. Analisis pesaing penting dilakukan oleh seseorang, demi mengetahui apakah pasar yang diharapkan memungkinkan untuk dimasuki ataukah tidak.

Diperlukan informasi dan tolak ukur yang nantinya bisa berguna sebagai bahan pengambilan keputusan atau pun penyusunan strategi pencapaian. Melalui analisis SEO, bisa kita lihat beberapa elemen dari segi elemen off page maupun page. Nah, pada pembahasan kali ini akan dijelaskan mengenai sisi on page dari SEO.

analisis SEO
analisis SEO

Panduan Analisis SEO Pesaing dari Sisi On Page

Analisis Meta Tag Pesaing

Periksalah meta tag yang digunakan dan perhatikan mengapa posisi pesaing bisa muncul di mesin pencari dan memiliki kualitas lebih baik dari Anda. Keuntungan analisis ini adalah tidak membuat Anda kerepotan dalam mencari kata kunci yang tepat, serta membuat Anda mengetahui kata kunci apa yang tidak optimalkan pesaing.

Analisis Kata Kunci dan Konten

Seperti yang sudah dijelaskan di atas, Anda memerlukan analisis Meta tag untuk analisis SEO. Dalam hal ini, perhatikan pula bagaimana pesaing bisa menggunakan, meletakkan dan mengombinasikan kata kunci yang dipilihnya. Perhatikan Apakah pesaing meletakkan kata kunci di judul, meta title, meta description, atau di badan utama artikel, dsb.

Analisis Struktur

Sebuah situs yang baik sudah seharusnya memiliki struktur yang rapi dan teratur, termasuk dalam hal penyusunan sub-halaman, widget, serta posisi iklan. Perhatikan pula bagaimana pesaing meletakkan isi konten, header, footer, serta kelengkapan menu websitenya. Tampilan ini akan membuat audiens lebih tertarik untuk terus berada di blog Anda dan tidak hanya membuka lalu menutupnya kembali.

Membandingkan Kecepatan Loading Halaman

Kecepatan proses loading menjadi faktor penting bagi SEO sebuah situs, di mana hal ini haruslah Anda perhatikan dalam analisis SEO. Anda bisa coba menggunakan tool tertentu, lalu perhatikan bila menemukan website jadi lebih lambat. Segera temukan akar masalahnya dan perbaiki supaya tidak mengganggu kinerja website.

Analisis SMO Pesaing

Algoritma Google terus berkembang, salah satunya yakni memerlukan interaksi positif dengan audiens. Cara ini bisa meningkatkan SERP di pencarian Google. Tetapi bila pesaing juga sudah menguasai strategi SMO dengan baik, sebaiknya gunakan aspek SEO lain untuk bisa bersaing di mesin pencari.

Melalui analisis di atas, bisa disimpulkan bahwa SEO on page mampu menentukan di mana posisi sebuah situs saat bersaing di mesin pencarian Google. Analisis SEO on page sudah cukup mampu memberi gambaran besar terkait bagaimana kualitas pesaing yang berada dibisnis serupa. Anda bisa membandingkannya dengan situs Anda.

Melalui analisis SEO ini Anda bisa tahu apakah situs bisa untuk dimasuki, mungkin atau bahkan sangat tidak memungkinkan. Itulah sebabnya, mengapa analisis dalam persaingan SEO itu sangatlah penting. Jangan hanya asal membuat post website. Tapi perhatikan pula elemen elemen yang ada di dalamnya agar mampu bersaing sebagai situs blog.

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